I saw our proposed targets for next year and I must say, they are mind-boggling. I do not know how we will achieve those targets but one thing is for sure, we will be required to try our best to reach them.
I have yet to see our annual targets go down for the past few years. Each year, they go up and each year, we were told to hit the ground running. No wonder we were always told to come up with innovative ideas, to think out of the box and to help make our company be more visible to our target clients.
I think, one thing that could help us become more visible to our target clients is the extensive use of the information highway. We do have our own website but there are a lot of things to be improved upon it and we really need the help of a digital agency. Some of our clients are even complaining that it is not easy to navigate and searching for our website for us in the internet is that easy. But then, our system administrators are always busy and these important issues take the backseat. This is why we need somebody that could help us with lead generation to help us attain visibility and even study our cpa publisher network to help market our products. These can only be attained if we do not stick to our current system administrators. Not that I am against them but they are already way too overloaded with work and they need help.
One more issue, we all do collaborative work and we can only attain our targets if we cooperate with one another. However, there are some employees who are more focused on getting their workload lighter to the detriment of other units. These issues create friction, resentment and demoralization. The teambuilding workshop-seminar would help ease those things out.
It has been more than a decade since we have this seminar-workshop and to think, a lot of agencies/companies have this annually or semi-annually. The results nowadays are quite obvious. There are more people who only think of themselves and their own unit’s targets and the collaborative work that could help achieve the overall goal or target has long been compromised.
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